Hybeko’s acquisition of Liftexperten has lead to new partnership potential in Sweden
From the beginning of 2020, Liftexperten AB will start as the new Leguan distributor in Sweden, taking over the sales, marketing and aftersales service from the previous distributor JoRo Trading AB. Leguan Lifts has over twenty years of history being partnered up with Hybeko in the Norwegian market. Since Hybeko acquired Liftexperten AB in 2019, it opened a new possibility for expanding the partnership also in the Swedish market. General Manager of Hybeko Espen Johannessen has said in a statement that the two companies will benefit from synergies related to, among other things, customers, product portfolio and expertise.
“Liftexperten’s values stand for commitment, knowledge and experience, and they offer great customer service to all of their customers. Their professional sales and service staff understand the Swedish customers’ needs and together with them we are able to offer the leading spider lift solutions to the Swedish market,” comments Jori Mylläri, Export Manager of Leguan Lifts.
Ambitious plans for sales growth
Liftexperten AB has had rapid turnover growth during the first few years of operation. The goal is to continue positive development and build a complete nationwide organization to offer local sales and after sales service for all industries and customer segments. The service team visited Leguan Lifts factory in late 2019 for the Leguan sales & service training, as a preparation to take over the aftersales service of all Leguan Lifts’ products sold in Sweden.
“We have experienced great success with Genie since the beginning and have been looking for new high-quality brands to add to our product portfolio. Leguan Lifts already has large market share in the Finnish and Norwegian markets, and we are confident to start sales development in the Swedish market together with them,” says Anders Åström, Managing Director of Liftexperten AB.
Liftexperten AB was established in 2016, and in 2018 had a turnover of about SEK 40 million. The company is an authorized Genie dealer in Sweden. Currently, the company has 10 employees in two locations, Göteborg and Stockholm, with strong focus in sales, service and maintenance of material lifts, telescopic loaders, boom lifts and scissor lifts. Liftexperten is an independent subsidiary of Hybeko from Norway.
Leguan Lifts introduced the first self-propelled work platform equipped with outriggers already in 1994. This innovative MEWP concept – first of its kind – started the market for compact self-propelled aerial lifts. Today Leguan spider lifts are sold in four continents – they are tested and in operation in the heat of Australia as well as in the cold of Lapland. All Leguan access platforms are manufactured in Ylöjärvi, Finland. Leguan Lifts is part of the Avant Tecno Group.